When fillers entered the market, a paradigm shift in the world of cosmetic aesthetics occurred. Efforts to pull and tighten wrinkles away (often through facelifts and other surgical procedures) gave way to an emphasis on replacing lost volume, a significant cause of the appearance of facial aging. Today the focus is on replacing lost fat pad volume and restoring the natural contours of the face through the strategic use of fillers.

As we age, most people notice an overall change in shape of their faces. Cheeks begin to flatten, jawline definition disappears, skin under the eyes begins to thin (causing dark circles) and the youthful fullness of the face fades away. Additionally, fine lines and wrinkles develop alongside deeper folds in the forehead and cheeks. In the past, only traditional facelifts could help to restore a younger, suppler facial shape. But now there is a way to restore youthfulness and vitality to the face without the need to go under the knife. IYAC’s Liquid Lift brings back the natural, youthful appearance of the skin with minimal risks and healing time required.